The second short paragraph contains a detailed description of the book and its audience (avoid using “I” or “we”).

Body content: The first short paragraph introduces you and your book in a compelling way.

CITY, STATE, Date: The city and state should be in all caps.

Headline: Keep it short and catchy, and highlight what sets your book apart.

Publication Date: List the publication date for your book as “For release on ” or simply note “For immediate release.”.

Contact Info: Include your name, address, phone number, email, and website.

The more concise and compelling, the better. If you can catch their eye, they might be willing to spread the word and help expand your audience.Īnd even though you may already have conversations going with your fans and creative community on social media, writing a press release for your book gives you another way to share the big news and keep everyone in the loop.Ī traditional book press release is between 300 to 500 words and is ideally one page.

It’s also a free marketing tool, which means any self-publisher or indie author can use it to introduce their work in a professional way.Īn author website, mailing lists, and social media networks are also essential parts of any marketing playbook, but a press release is specifically designed to showcase your book to a new group of influential people that may not be in your address book (journalists, editors, bloggers, publishers, book reviewers, and other industry leaders). With any luck, a press release could lead to interviews, a brief mention in a newspaper or magazine, blog posts, a good book review, speaking engagements, or website traffic. Why do authors need a press release?Ī press release is a formal announcement sent to media organizations and public forums to notify people about your new book and generate buzz. Learning how to write a press release for a book launch doesn’t have to be complicated, but you want to know the basics so you can make a strong first impression. Think of it as a quick, inspiring pitch for your book combined with a business card. This is where the book press release comes in. You want to set yourself up for a successful book launch and share your work with audiences far and wide. When you’re getting ready to publish a book, it’s an exhilarating time. How to Write a Press Release for a Book Launch

Press release sample for book launch